An Ode To The Twisted

Pre-batched booze now has a point of difference

Client: Twisted Shaker

Like a Martini bar with no olives, premixed cocktails have left a lot to be desired. But Twisted Shaker was ready to stir things up.

Our brief? Give premium premixed cocktails the spotlight they deserve through an approach that was weird in all the right ways.

An Ode to the Twisted celebrated individuality in all its forms. Starting with one of the most visible expressions of personal style: eccentric hair.

Working with a wig maker, we crafted outrageous hairstyles and used in-camera effects to create content that stood apart from typical, overly-perfect alcohol advertising.