Embrace The Squish

Turning a product spec into a spectacle

Client: nudie

Embrace the Squish is a new brand platform celebrating what makes nudie different — real fruit, squished into every bottle.

In OOH, drinkers are wedged between giant oranges, caught at the moment the juice is made.

For social, short films tested everyday spaces to see if they could fit the 21 oranges squished into every 2L bottle. They couldn't.