Daniel Nutman Senior Creative
Ideas that
Tourism NT - Gather Round Hijack
Tourism NT traditionally targeted grey nomads. But they faced a crowded market, where destination marketing was becoming increasingly indistinguishable.Like a high-flying forward, we took over Adelaide's AFL Gather Round with an OOH campaign featuring the best NT destinations across high-traffic locations surrounding game venues.
The campaign's second phase retargeted these footy fans through digital channels, serving personalised discount vouchers for NT travel experiences.
The campaign reached millions, achieved 370%+ ROI, and successfully engaged new audiences.