When Motor Trades Association Australia and Tasplan merged to form Spirit Super, they needed more than just a new brand identity - they needed to instil confidence in their existing members.

Spirit Super's members were hardworking Aussies who showed up early, left late and got the job done. 

Their dedication inspired "It all starts with spirit" - a platform that celebrated their work ethic while showing how Spirit Super worked as tirelessly as they did to grow their future.