Daniel Nutman Senior Creative
Ideas that
Selling consumer rights through comedy
CHOICE - Keeping Products Honest
Some people are terrible at their job. Turns out, products are no different.
There are toasters that don't toast. Some fridges have no chill. And mattresses that sleep on the job.
Enter CHOICE, Australia’s leading consumer rights and advocacy group.
It’s their job to sort the good from the shonky.
To drive awareness and boost subscriptions, we launched Keeping Products Honest – a flexible platform showcasing CHOICE's products and services to highlight the value of a subscription.